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Unions over trademark rights?

Trader Joe’s trademark claims against it’s union were dismissed in its entirety. The judge didn’t take too kindly to the Trader Joe’s complaint finding “it is simply not plausible to imagine a reasonable consumer” would mistakenly believe they were buying Trader Joe’s products when shopping on the unions webpage. We disagree. Reading between the lines, it appears the judge is more worried about protecting unions than protecting trademark rights. It’ll be interesting to see what happens on appeal. Stay tuned.



jason Sanders